The Perfect Present: How to Gift Courses with Tutor LMS (and Why You Should!)

Have you noticed a change in how people give presents? More and more, the search is on for meaningful gifts that create lasting value, moving away from physical items that might be forgotten. This shift has given rise to a wonderful trend: the gift of learning. Giving someone the chance to grow, develop a new skill, or explore a passion is one of the most personal gifts you can offer.

When people gift online courses, they are giving an experience, not just an object. These eLearning gifts are incredibly convenient, instantly delivered, and provide real-world benefits without creating clutter. It is a modern, thoughtful way to support someone’s personal and professional journey.

For you as a course creator, this change in gift-giving culture presents a significant opportunity. So, how can you make it simple for your audience to share your valuable courses…?

Making It Simple: A Step-By-Step Course Gifting Guide With Tutor LMS

One of the best things about the course gifting feature in Tutor LMS is its simplicity. The entire process is smooth and intuitive for you, for the person giving the gift, and for the lucky recipient. There are no complicated hoops to jump through.

For Site Admins: A Simple One-Click Setup

Getting started with Tutor LMS course gifting could not be easier. You can activate the entire feature with a single click. You will find the option in your WordPress dashboard under Tutor LMS > Settings > Course. Just find “Enable Course Gifting” and turn it on. There are no complex configurations or extra steps needed.

You can also customize the automated emails to match your brand’s voice and style. In Tutor LMS > Settings > Email, you will find templates for both the “Gift Course Purchase Confirmation” (for the buyer) and the “Gift Course Delivery Notification” (for the recipient).

Note: To customize the email templates, you first need to ensure the Tutor LMS Email addon is active from your list of addons.

The Giver’s Experience 

Once you enable the feature, your site visitors will see a new “Gift this Course” button on your paid course/course bundle details pages. Clicking this button will start of a simple and friendly process for the gift giver.

Here’s a quick look at their journey:

1. Filling in the Details: After clicking the button, a form appears. Here, the giver enters the recipient’s name and email address. They can also write a personal message to make the gift more special.

2. Scheduling the Perfect Moment: A key feature is the ability to schedule the gift. The giver can choose a specific date and time for the gift email to be delivered. This is perfect for birthdays, holidays, and other special occasions.
   
3. Opt-in for Notifications: There is also a helpful checkbox, “Notify me when recipient opens the gift,” so the giver knows their present has been received and opened.
   
4. Easy Checkout: After filling out the details, the giver proceeds to checkout and pays for the course just like any other purchase. Immediately after payment, the giver receives the “Gift Course Purchase Confirmation” email, assuring them their gift is on its way.

The Recipient’s Experience 

The experience is just as smooth for the person receiving the gift. First, they will get a lovely email notifying them that someone has sent them a course.

A very helpful part of the process is that if the recipient doesn’t have an account on your site, Tutor LMS automatically creates one for them. It then sends a separate email containing their username and a secure link to set their own password. This removes any friction for new users and allows them to get started right away.

After logging in, they will see a special banner on their dashboard. They simply click “Reveal Gift,” and the course is officially theirs, and they are enrolled.

An Important Note on Refunds: The person who purchased the gift can request a refund, but only under one specific condition: the recipient must not have clicked the “Reveal Gift” button yet. Once the gift has been revealed and the course is added to the recipient’s account, it is no longer eligible for a refund.

Understanding the mechanics is the first step, but the real excitement comes from the opportunities this feature unlocks. Now that you’ve seen how simple the process is for both you and your students, let’s explore why this is such a powerful tool for growing your online school.

Why You Should Be Thrilled About Course Gifting

The gifting feature is more than just a nice option for your students; it’s a powerful business tool designed to help you sell more courses with Tutor LMS. It opens up new opportunities for growth by connecting your content with a wider audience in a very personal way.

1. Tap into New Revenue Streams

This feature immediately connects your online school to the entire gift-giving economy. You can now run targeted promotions for holidays, birthdays, graduations, and even corporate gifting. The built-in scheduling option is a fantastic tool for marketing online courses as gifts, allowing customers to buy now and have the present delivered at the perfect moment.

For instance, you could run a “Gift of Knowledge” campaign for Black Friday, encouraging users to schedule course gifts for the holidays. It’s a direct and effective way to sell more courses with Tutor LMS.

2. Boost Discoverability with Word-of-Mouth

Every time a course is gifted, it acts as a powerful personal recommendation. Your happy students become your best advocates, introducing your brand to new learners who might not have found you otherwise. This creates a valuable stream of organic, word-of-mouth marketing that builds trust and brings in new enrollments.

3. Get a High Return on Minimal Effort

Often, the most powerful features are also the most complex to set up. That’s not the case here. You can enable course gifting with a single click. This incredibly low implementation effort means you can activate a new way to increase course sales for your Tutor LMS site in a matter of seconds.

4. Enhance Your Brand and Student Experience

Offering a modern, thoughtful feature like course gifting shows that you care about your students’ experience. It positions your online school as user-focused and professional. You also have full control over the process, as you can customize the gift notification and confirmation emails to match your brand’s unique voice. Finally, the clear refund policy, where gifts can only be refunded before they are “revealed,” ensures the process is fair for everyone involved.

Sharing and Selling Made Simple

The new ability to gift courses with Tutor LMS adds a powerful and heartwarming dimension to your eLearning platform. It’s a true win-win situation. Your students get a meaningful way to share knowledge with friends and family, and you get a fantastic new tool to increase sales and reach a wider audience organically.

By enabling this feature, you’re not just adding a function; you’re building a more connected and generous community around your content. It’s a simple change that can make a big difference for your online school.